Consumers typically enjoy a quality product, however one specific consumer will brand hop and pay higher prices for a higher quality product 8 out of 10 times. How could you describe this consumer?

Question

Quizplus · Accepted Answer

This consumer is likely purchasing based on sensory benefits, as they are willing to pay higher prices for a higher quality product, indicating a preference for the sensory experience or quality associated with the product.

Consumers Typically Enjoy a Quality Product, However One Specific Consumer