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Beth, the Senior Marketing Associate in Her Firm, Had Worked

Question 20

Multiple Choice

Beth, the senior marketing associate in her firm, had worked as a facilitator and was pleased at how the senior managers had worked together to define the research objective and develop the research plan. Given the success, who should be included in the next phases?


A) The is time for Beth to take over and let the other people wait for the results.
B) The same people who defined the problem and developed the project should stay with the project to ensure continuity all the ways through.
C) The same people who defined the problem and development the project should add technical expertise to the group.
D) Beth should use technical experts-internal or experts-to take over at this point.

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