Steve was exploring complex questions about his company's products in the marketplace, and he has used qualitative research to get a sense of how important different factors might be as customers decided to which product to purchase. Now that he has narrowed the research down, he needs to why they were not buying by using which marketing research process?

Question

Quizplus · Accepted Answer

Quantitative research is the appropriate next step for Steve. After using qualitative research to understand the importance of different factors in the customer's decision-making process, quantitative research will allow him to gather numerical data to understand why customers are not purchasing the products. This can include surveys or experiments that provide statistical evidence to support business decisions.

Steve Was Exploring Complex Questions About His Company's Products in the Marketplace