Question 1

Often,strategic initiatives fail because:

Accepted Answer

The firm's current resources,policies and reward mechanisms are not modified to include the strategic initiatives being implemented

Question 2

According to Jim Peterson,it is important to know how customers honestly perceive the quality of the product or service offered by the franchise system.The product quality is within the perception of the customer and is greatly influenced by the franchise system's server.The attitude of the customer is made up of three key factors.Which one of the options below is not one of these critical customer perception factors?

Accepted Answer

Winning an argument is not one of the critical customer perception factors

Question 3

One who owns and operates more than one franchise unit is known as a

Accepted Answer

See descriptions and definitions in the chapter

Question 4

To be a successful leader,Jim Peterson,franchisor and former President of the IFA,believes it is necessary for four factors to exist for a person to be a successful leader.Which one of the following is not one of the required factors for successful leadership?

Accepted Answer

Maintaining a good golf score while making sales is not a priority

Question 5

Considering the processes of management for a the franchise system,overall planning of the firm for today's operations and the future of the system itself is the primary responsibility of

Accepted Answer

The franchisor,as primary owner and developer of the franchise system has the primary responsibility for effective planning

Question 6

There are four types of growth opportunities for franchise systems to increase sales and share-of-market within their customer base.Which one below is not one of these tried-and-true approaches for growth?

Accepted Answer

This option addressed new (not current)customers,in new locations with new products

Question 7

Which one of the following statements is true?

Accepted Answer

The divorce rate in the U.S is much greater than 15%,more likely 40-50%

Question 8

There are six major organizational development tasks required of a franchisor to develop from a single unit firm into a growing franchise system.Which one of the following tasks is not one of these six major organizational development tasks?

Accepted Answer

At the point of developing the organization,all preliminary strategic planning should be complete

Question 9

Entrepreneurs tend to work harder and take moderately greater risks than persons working as employees in someone else's firm.Traits that entrepreneurs tend to have include all but which one of the following?

Accepted Answer

Most entrepreneurs are positive about life and its opportunities for growth,development and success in business endeavors

Question 10

To properly develop a franchise system the franchisor must develop the franchise system at three different levels.Which one of the following is not one of the levels for development?

Accepted Answer

Home office interior design is irrelevant to the overall strategic,administrative and operational levels for managing of a franchise system

Quiz 4: Franchisor Management, Organization and Administrative Policy