Why Might Co-Branding Be Beneficial for a Mature Market

Why might co-branding be beneficial for a mature market?

A) mature markets provide little opportunity for sales and profit growth through traditional outlets.
B) co-branding represents a new approach that can revitalize mature markets.
C) a new and improved,co-branded unit has the potential to bring in extra cash flow that can result in greater overall new profits for the franchise system.
D) all of these are reasons it could be beneficial.