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Firms Pay Famous Individuals to Endorse Their Products Because

Question 10

Multiple Choice

Firms pay famous individuals to endorse their products because


A) famous people only consume high quality products.
B) apparently demand is affected not just by the number of people who use a product but also by the type of person that uses the product.
C) famous people obviously know what are the best goods and services.
D) the firms are irrational and are wasting advertising expenditures.

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