Costco Wholesale Corporation is the second-largest retailer in the world. In its annual report, the company commits itself "to continually provide our members (customers) with quality goods and services at the lowest possible prices." This statement identifying the key customer needs that Costco intends to meet is most probably an extract from the company's:
A) Vision statement.
B) Mission statement.
C) Statement on ethics.
D) Statement of operational goals.

Question

Quizplus · Accepted Answer

A mission statement defines the company's business, its objectives, and how it plans to reach those objectives. Costco's commitment to providing quality goods and services at the lowest possible prices directly addresses its business objectives and how it intends to serve its customers, fitting the characteristics of a mission statement.

Costco Wholesale Corporation Is the Second-Largest Retailer in the World