Reference pricing has been so overused that it no longer affects consumers' opinions of the reasonableness of a product's price.

Name: Reference pricing has been so overused that it no longer affects consumers' opinions of the reasonableness of a product's price.
Brand: Quizplus
Rating: 4.8 (51 reviews)

Question

Quizplus · Accepted Answer

Reference pricing remains an effective marketing strategy because it provides consumers with a comparison point, influencing their perception of value and the reasonableness of a product's price.

Reference Pricing Has Been So Overused That It No Longer