The person who starts the family thinking about buying a product is playing the role of the initiator.
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Q12: Cohesion is the emotional bonding between family
Q13: The term functional roles can be used
Q14: Adaptability measures the ability of a family
Q15: How individual family members perform each of
Q16: Family marketing focuses on the relationships between
Q18: Playing the role of the buyer in
Q19: Different family members always assume the same
Q20: The buyer and user is always the
Q21: Males always have more influence during family
Q22: Research indicates that husbands and wives jointly
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