Working and non-working wives should be treated as homogeneous segments.

Name: Working and non-working wives should be treated as homogeneous segments.
Brand: Quizplus
Rating: 4.8 (57 reviews)

Question

Quizplus · Accepted Answer

Working and non-working wives have different lifestyles, responsibilities, and possibly different needs and preferences, which can affect their purchasing behavior, leisure activities, and overall daily routines. Therefore, they should be treated as distinct segments for more effective marketing and service provision.

Working and Non-Working Wives Should Be Treated as Homogeneous Segments