Which of the following terms can be used by marketers to study families as a unit of analysis?
A) Households
B) Consumer unit
C) Minimal household unit
D) A and B
E) A, B, and C
Correct Answer:
Verified
Q52: Families are important to businesses because:
A) many
Q53: The term _ is used to describe
Q54: The _ is the nuclear family, plus
Q55: A group of two or more persons
Q56: The family into which one marries is
Q58: The term CU refers to:
A) consumer unit
B)
Q59: The term MHU stands for:
A) maximum household
Q60: Structural variables affecting households and families include:
A)
Q61: Which of the following is not one
Q62: _ is the emotional bonding between family
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