Influencing product recognition is a more effective way of gaining consideration than influencing product recall, especially when the consideration set is formed based on a search of memory.

Question

Quizplus · Accepted Answer

Influencing product recall is more effective for gaining consideration when the consideration set is formed based on a search of memory, as it directly impacts the consumer's ability to remember and consider the product during decision-making.

Influencing Product Recognition Is a More Effective Way of Gaining