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A Recent Survey of Consumer Search and Brand Choice Yielded

Question 60

Multiple Choice

A recent survey of consumer search and brand choice yielded the following results:
 Percentage Choosing  Amount of Search Brand A Competitors’ Brands Minimal 40%60% Moderate 30%70% Extensive20%80%\begin{array}{c} \text{ Percentage Choosing } \\\begin{array}{ccc} \text{ Amount of Search}& \text{ Brand A}&\text{ Competitors' Brands} \\\text{ Minimal }& 40 \% & 60 \%\\\text{ Moderate }& 30 \% &70 \% \\\text{ Extensive} &20 \% &80 \% \end{array}\end{array}

Based on these results, brand A would:


A) want to encourage consumer search.
B) not want to encourage consumer search.
C) conclude that the amount of search is unrelated to brand choice.
D) Can't tell without more information.

Correct Answer:

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