Which of the following is not an example of a marketer-dominated source of information?
A) Advertising
B) Salespersons
C) Infomercials
D) Word-of-mouth communication
E) All of these are examples of marketer-dominated sources of information.

Question

Quizplus · Accepted Answer

Word-of-mouth communication is typically considered a consumer-dominated source of information, as it involves consumers sharing their experiences and opinions with each other, rather than being directly controlled or created by marketers.

Which of the Following Is Not an Example of a Marketer-Dominated