As per McAlexander (1995) , the term subculture can be used to describe what?
A) Any ethnic minority group in the society
B) Any distinctive subgroup of society that self selects on the basis of a shared commitment to a particular product class, brand or consumption activity
C) Any group that is joined together through the use of the internet
D) An internet group that has strong feeling for a brand
Correct Answer:
Verified
Q3: As per Webster (1994), the term ethnicity
Q4: Acculturation refers to:
A) A phenomena which result
Q5: According to Berry (1980), assimilation refers to
Q6: Which of the following is a significant
Q7: Which of the following correctly describes the
Q9: As per Bouchet (1995), ethnicity is like
Q10: Marketers need to understand the ethnic minority
Q11: As per Johnson (1962), which of the
Q12: As per McCracken's (1986) meaning transfer model,
Q13: Which of the following is not a
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