As per McWilliam (2000) , which of the following is NOT a benefit for participating in online communities?
A) The online community acts as a platform or a forum for exchanging of common interests
B) Consumers get a sense of 'place', with codes of behaviour by using the online communities
C) Online communities promote dialogues and relationships among members through the use of discussion groups and other mechanisms
D) Online communities encourage participation by reminding customers of their needs
Correct Answer:
Verified
Q1: As per Cova and Cova (2002), tribes
Q3: Which of the following is not a
Q4: When purchasing children's toys, which is the
Q5: As per John (1999), by the age
Q6: Marketers have recently started to target schools
Q7: Which of the following correctly describes the
Q8: Associative reference group includes:
A) Those people who
Q9: As per Escalas and Bettman (2003) consumers
Q10: Which of the following illustrates a form
Q11: Any individual or a group of individuals
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents