Which of the Following Best Describes Self-Image Congruence

Which of the following best describes Self-Image Congruence?

A) It is a subjective experience generated during a psychological comparison in which a product or brand user image interacts with a consumer's self concept
B) It is a subjective feeling that a consumer develops once he has used the product
C) It is a subjective feeling that consumers develop when they see celebrities endorsing a popular brand
D) It is a subjective experience in which consumer life style interacts with consumer's personality type