Which selective process is defined as 'when consumers can extract from a message certain elements which fit their own frame of reference, even if they tend to distort the intention of the message'?
A) Selective attention
B) Selective exposure
C) Selective perception
D) Selective retention

Question

Quizplus · Accepted Answer

Selective perception occurs when individuals perceive what they want in media messages while ignoring opposing viewpoints. It involves filtering information to suit personal beliefs or preferences, which can lead to distorted interpretations of the message's intended meaning.

Which Selective Process Is Defined as 'When Consumers Can Extract