The AIDA framework is Lavidge and Steiner's hierarchy of effects model.
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Q12: What is meant by paralanguage?
A) The use
Q13: Why is it difficult to understand how
Q14: What is meant by voluntary exposure?
A) Opting
Q15: Elements of the message that are in
Q16: The hierarchy or sequence of communications effects
Q18: BARB provides costs of advertising media.
Q19: TVRs refer to the combination of reach
Q20: The Sloggi balloon is an example of
Q21: Colder colours seem to advance towards us
Q22: Digital printing is a barrier to the
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