A hierarchy of effects is defined as the cumulative sequential effects of advertising or other persuasive messages in generating consumers' exposure to the message, their giving it their full attention to it, followed by perception, cognitive learning, attitude formation and change, intentionality and action.

Question

Quizplus · Accepted Answer

A hierarchy of effects model outlines the sequential steps consumers typically go through in response to marketing communications, starting from initial awareness all the way through to the final action, such as making a purchase. This model reflects the process of how advertising and persuasive messages impact consumer behavior over time.

A Hierarchy of Effects Is Defined as the Cumulative Sequential