A Gallup study proved that customers who signified that they were "extremely satisfied"with a store did not necessarily spend more money or add more value than those who were less than "extremely satisfied."

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The Gallup study found that merely being "extremely satisfied" does not guarantee that customers will spend more or be more valuable to a business compared to those who are less satisfied, indicating that satisfaction scores alone are not reliable predictors of customer spending behavior or value.

A Gallup Study Proved That Customers Who Signified That They