Because the majority of sales for most manufacturers are still made through traditional channels, the risk of alienating business partners has affected Web strategies. Which of the following is an approach used by manufacturers to avoid Internet-related channel conflict?

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Manufacturers use various strategies to avoid Internet-related channel conflict, including limiting their website's use to generating leads, offering products online that aren't available in stores, involving middlemen in online sales, and targeting different market segments online. These approaches help maintain harmony with traditional sales channels while also leveraging the benefits of online sales.

Because the Majority of Sales for Most Manufacturers Are Still