In the _____ approach to marketing cost analysis, only direct expenses are allocated to each marketing unit being analyzed.
A) full-cost
B) market-share
C) sales-volume
D) contribution-margin
E) market audit

Question

Quizplus · Accepted Answer

The contribution-margin approach to marketing cost analysis focuses on allocating only direct expenses to each marketing unit, distinguishing between variable costs directly attributable to the unit and fixed costs not directly attributable to any single unit.

In the _____ Approach to Marketing Cost Analysis, Only Direct