The marketing manager is in the midst of the _____ stage of the management process when he hires an outside public relations firm to provide the publicity for a fundraiser for arthritis prevention the manager's company is running in conjunction with its introduction of an ointment to alleviate pain in arthritic joints.

Question

Quizplus · Accepted Answer

The correct stage is "implementation" because hiring an outside public relations firm to provide publicity for a fundraiser is an action that puts a previously made plan into operation, which is what the implementation stage involves.

The Marketing Manager Is in the Midst of the _____