Bayer is the name of a German chemical and pharmaceutical company. It has a pharmaceutical division, an agrochemical division, and a diagnostic division among others. Each of these divisions operates as a separate business entity and would be categorized as a:
A) strategic business unit.
B) selective buying unit.
C) stand-alone business unit.
D) selling and buying unit.
E) derived demand unit.
Correct Answer:
Verified
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