Carnival Cruise Line is the world's biggest cruise operator. The market for cruises has grown at about 10 percent annually for the last five years. In terms of the BCG matrix, Carnival would be a(n):

Question

Quizplus · Accepted Answer

Carnival Cruise Line, being the world's biggest cruise operator in a rapidly growing market (10 percent annually), would be classified as a "Star" in the BCG matrix. This is because "Stars" are leaders in high-growth markets, indicating both high market growth and high market share.

Carnival Cruise Line Is the World's Biggest Cruise Operator