Novartis, a Swiss pharmaceutical company sold its small food and beverage unit, which included Ovaltine brand malt drink, to Associated British Foods. Associated British Foods plans to rejuvenate the business in the rapidly growing food and beverage industry. Associated British Food will more than likely use a _____ strategy with its newly acquired food and beverage unit.

Question

Quizplus · Accepted Answer

Associated British Foods plans to rejuvenate the business, indicating they will likely invest in the newly acquired unit to grow and expand its presence in the food and beverage industry.

Novartis, a Swiss Pharmaceutical Company Sold Its Small Food and Beverage