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To Introduce Mazola No Stick Corn Oil Cooking Spray, Best

Question 5

Multiple Choice

To introduce Mazola No Stick corn oil cooking spray, Best Foods, its manufacturer ran ads that contained recipes using the new product. Best Foods used promotion to:


A) inform customers about the Mazola product line.
B) persuade customers to try its new cooking spray.
C) cue consumer perceptions.
D) stimulate primary demand.
E) remind customers of the cooking spray's existence.

Correct Answer:

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