According to the text, which of the following methods of determining the promotional budget is probably the most widely used?

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The percentage of sales method is probably the most widely used approach for determining the promotional budget. This method involves setting the promotion budget at a certain percentage of current or forecasted sales or of the unit sales price. It is popular due to its simplicity and its direct linkage to sales revenue, making it easy for companies to implement and adjust based on sales performance.

According to the Text, Which of the Following Methods of Determining