Sparkling wine producers in Spain are convinced their sparkling wine is superior to that produced in France, but wine distributors continue to give preferential treatment to the French wine producers. This situation could lead to _____ between the Spanish wine producers and the French wine producers.
A) horizontal channel empowerment
B) vertical conflict
C) horizontal integration
D) vertical integration
E) horizontal conflict

Question

Quizplus · Accepted Answer

The situation described involves two groups at the same level in the supply chain (Spanish wine producers and French wine producers) potentially having disagreements or competition, which is referred to as horizontal conflict.

Sparkling Wine Producers in Spain Are Convinced Their Sparkling Wine