Sparkling wine producers in Spain are convinced their sparkling wine is superior to that produced in France, but wine distributors continue to give preferential treatment to the French wine producers. This situation could lead to _____ between the Spanish wine producers and the wine distribution companies.
A) horizontal channel empowerment
B) vertical conflict
C) horizontal integration
D) vertical integration
E) horizontal conflict

Question

Quizplus · Accepted Answer

Vertical conflict occurs between different levels within a distribution channel, such as between producers (Spanish wine producers) and distributors (wine distribution companies).

Sparkling Wine Producers in Spain Are Convinced Their Sparkling Wine