For which of the following products would a retailer be LEAST likely to use odd pricing?
A) chewing gum
B) a designer evening dress
C) Lean Cuisine diet meals
D) bags of frozen vegetables
E) Bic cigarette lighters

Question

Quizplus · Accepted Answer

Odd pricing, which involves setting prices just below a round number (e.g., $19.99 instead of $20), is often used for everyday consumer goods to create a perception of value or a bargain. A designer evening dress, however, is a luxury item, and consumers purchasing such items are less sensitive to small price differences. Luxury items often use even pricing to convey quality and exclusivity.

For Which of the Following Products Would a Retailer Be