Market-skimming pricing is most often used in product categories in the maturity stage of the product life cycle, such as dessert mixes, deodorants, and dog food.

Question

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Market-skimming pricing is typically used during the introduction stage of the product life cycle for innovative or premium products, not in the maturity stage. It involves setting high prices initially to "skim" revenue layers from the market.

Market-Skimming Pricing Is Most Often Used in Product Categories in the Maturity