The characteristics of installations that differentiate them from other categories of business goods is that they:
A) do not depreciate.
B) directly affect the scale of operation for the buyer.
C) are always classified as modified rebuys.
D) are unaffected by technological obsolescence.
E) require a totally different promotional mix.

Question

Quizplus · Accepted Answer

Installations, such as large machinery, manufacturing plants, and major equipment, directly affect the scale of operation for the buyer by significantly impacting their production capacity and efficiency. This characteristic distinguishes installations from other categories of business goods, which may not have as direct or significant an impact on the buyer's operational scale.

The Characteristics of Installations That Differentiate Them from Other Categories