Duette Shades are a product of the Hunter Douglas Company. The shades diffused in the market more rapidly than Hunter-Douglas expected because of the support of interior decorators who love the fabric, texture, and lighting options available with the shades and who often use them in home and office decorating. In this example, interior decorators had the role of:
A) idea orchestrators.
B) change agents.
C) adaptation force.
D) idea catalysts.
E) idea generators.

Question

Quizplus · Accepted Answer

Interior decorators acted as change agents by influencing the adoption and diffusion of Duette Shades in the market through their endorsement and use in decorating projects.

Duette Shades Are a Product of the Hunter Douglas Company