Which of the following describes one of the biggest problems in the brand-manager system?
A) Brand managers never work with existing products.
B) A brand manager's duties are limited to selling and sales promotional work.
C) Brand managers report to vice-presidents of marketing, production, and quality control.
D) Brand managers are given great responsibility without the corresponding authority.
E) Brand managers have both line and staff authority over the sales force.

Question

Quizplus · Accepted Answer

Brand managers often face the challenge of being responsible for a brand's success while not having the authority over all the departments (such as production, finance, or R&D) that affect the brand's performance. This can make it difficult for them to implement their strategies effectively.

Which of the Following Describes One of the Biggest Problems