Ocean Spray experienced poor sales in Great Britain until it mixed its cranberry juice with black currant juice, a juice that is very popular with British children, and it started using juice boxes, which are preferred by Britons over bottles. This change in the product and its packaging reflects a response to the _____ forces within the international environment.

Question

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The change in product and packaging by Ocean Spray to better align with British preferences (mixing cranberry juice with black currant juice and using juice boxes) reflects a response to social and cultural forces within the international environment, as it adapts to local tastes and consumption habits.

Ocean Spray Experienced Poor Sales in Great Britain Until It