Hartsfield International Airport wants to offer nonstop service between Atlanta and Tel Aviv, Israel. To do so it must receive approval from both the U.S. government and the Israeli government--neither of which has shown much interest in the idea. This is an example of how _____ can affect marketing strategy.

Question

Quizplus · Accepted Answer

Political and legal forces can affect marketing strategy as they involve the need for government approvals and regulations, which is the case here with the requirement for approval from both the U.S. and Israeli governments.

Hartsfield International Airport Wants to Offer Nonstop Service Between Atlanta