MTV ran a contest looking for the messiest college dorm room in the United States. The winner would receive the opportunity to be a guest host on MTV. This promotion shows MTV recognition of ______ as a macroenvironmental influence on its target marketing.
A) competition
B) technological forces
C) demographics
D) economic conditions
E) marketing intermediaries

Question

Quizplus · Accepted Answer

MTV's contest targets college students, indicating an understanding of demographics as a macroenvironmental influence, focusing on the lifestyle and living conditions of this age group.

MTV Ran a Contest Looking for the Messiest College Dorm