Because of shortages of cedar, some pencil manufacturers are using wood from the rain forests in Indonesia. Faber-Castell has launched an advertising campaign based on the slogan, "Contains no rain forest wood." This campaign illustrates the strength of _____ forces in the macroenvironment.
A) demographic
B) technological
C) legal
D) economic
E) social and cultural

Question

Quizplus · Accepted Answer

The campaign "Contains no rain forest wood" by Faber-Castell highlights the company's awareness and response to social and cultural forces. It reflects the growing consumer concern for environmental sustainability and the preservation of natural resources, indicating the company's alignment with these social and cultural values.

Because of Shortages of Cedar, Some Pencil Manufacturers Are Using