The textbook refers to middlemen and facilitating organizations collectively as:
A) suppliers.
B) target markets.
C) producers.
D) entrepreneurs.
E) marketing intermediaries.

Question

Quizplus · Accepted Answer

Marketing intermediaries, also known as middlemen or facilitating organizations, play a crucial role in the distribution process by bridging the gap between producers of goods and services and their end users or consumers.

The Textbook Refers to Middlemen and Facilitating Organizations Collectively As