The use of executive judgment to forecast sales:
A) typically produces pessimistic forecasts.
B) is risky because the executives are giving answers based on their intuition.
C) is superior to other methods of forecasting sales.
D) should never be used when past sales analysis is feasible.
E) should never be used in combination with other sales forecasting methods.

Question

Quizplus · Accepted Answer

Executive judgment in forecasting sales is risky because it relies on intuition, which may not always be accurate or based on comprehensive data analysis.

The Use of Executive Judgment to Forecast Sales