Which of the following products would be most suited to a market aggregation strategy?
A) baking soda
B) movie videos
C) automobiles
D) dog food
E) mouthwash

Question

Quizplus · Accepted Answer

Baking soda is a product that is used by a wide range of consumers for a variety of purposes. This makes it a good candidate for a market aggregation strategy, which involves targeting a large group of consumers with a single marketing message.

Which of the Following Products Would Be Most Suited to a Market