Small groups of potential consumers observed by a researcher are called ______ groups.
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Q66: Full _ agencies supply all advertising and
Q67: _ accounts involves presenting new ideas for
Q68: Audience _ is the gathering of data
Q69: Measurements of audience characteristics that are easily
Q70: Finding specific customer types and creating advertising
Q72: The glut of ads that compete for
Q73: _ are program-length television commercials.
Q74: _ mail advertising includes catalogs, flyers, coupon
Q75: Media _ are advertising agency personnel who
Q76: Promotion of an idea that becomes associated
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