Match each of the following balanced scorecard measures with the appropriate perspective.
-market share

Question

Quizplus · Accepted Answer

Market share is a measure of the percentage of an industry's sales that a particular company controls, directly reflecting the company's competitiveness and customers' preferences. Therefore, it aligns with the customer perspective, which focuses on customer satisfaction and market share metrics.

Match Each of the Following Balanced Scorecard Measures with the Appropriate