Match each term with the correct statement below.
-evaluating and forming an overall impression of an individual based solely on a specific trait or dimension
A) attitudes
B) locus of control
C) self-esteem
D) selective perception
E) halo and horn effect
F) type A orientation
G) stereotyping
H) perception

Question

Quizplus · Accepted Answer

The halo and horn effect refers to the cognitive bias where an observer's overall impression of a person, company, brand, or product influences the observer's feelings and thoughts about that entity's character or properties. It specifically involves evaluating and forming an overall impression of an individual based on a specific trait or dimension, either positively (halo effect) or negatively (horn effect).

Match Each Term with the Correct Statement Below