Olympic Apparel is an unusual firm. Although the company sells a lot of apparel products and coordinates the production, marketing, and distribution of its products, it does not own a single manufacturing plant, create a single line of advertising copy, or ever see its products until they are for sale in retail stores. What Olympic does is simply coordinate the activities of others so that the product reaches the ultimate consumer in the most efficient method possible. From this description, we can conclude that Olympic has a __________ organizational structure.

Question

Quizplus · Accepted Answer

Olympic Apparel's organizational structure is described as coordinating activities of others without owning manufacturing plants or directly handling advertising, which aligns with a network structure. This structure relies on a series of relationships with external firms to handle various aspects of the business, focusing on coordination and efficiency.

Olympic Apparel Is an Unusual Firm