Before a new resort, Marriott does an exhaustive amount of marketing research of a variety of demographic variables. Which stage of the decision-making process requires managers to place a premium on obtaining accurate, reliable information about the organization's external environment?
A) choosing implementation strategies
B) evaluating alternatives
C) identifying objectives
D) identifying opportunities and diagnosing problems
E) reaching decisions

Question

Quizplus · Accepted Answer

Identifying opportunities and diagnosing problems is the stage in the decision-making process where managers need to understand the external environment thoroughly to identify potential opportunities for the organization or diagnose existing problems. This requires accurate and reliable information about the external environment, which is why exhaustive marketing research is conducted.

Before a New Resort, Marriott Does an Exhaustive Amount of Marketing