Competitive scope refers to offering customers superior value either through a lower price or superior service.

Question

Quizplus · Accepted Answer

Competitive scope actually refers to the breadth of a company's target market, indicating whether the company is focusing on a broad market or targeting a specific niche. Offering customers superior value through lower prices or superior service relates to competitive advantage, not competitive scope.

Competitive Scope Refers to Offering Customers Superior Value Either Through