As the owner of a family business that has lasted three generations, Dean Leone realizes that strong relationships with both the patrons and suppliers of his restaurant are important to its survival and success. These relationships are known as
A) knowledge capital.
B) structural capital.
C) customer capital.
D) human capital.
E) organizational capital.

Question

Quizplus · Accepted Answer

Customer capital refers to the value of an organization's relationships with the people with whom it does business, including both patrons and suppliers. In the context of a family business like Dean Leone's restaurant, maintaining strong relationships with these groups is crucial for survival and success.

As the Owner of a Family Business That Has Lasted